ABOUT ME
I embarked my digital marketing and SEO journey in 2018, when I founded my first e-commerce site in the houseplant industry, Growthopedia. This brought me to learn a multitude of competencies in search engine optimization, social media management, content creation, website design, and so much more.
Born and raised in Westchester, NY, I’ve developed a relentless pursuit of success and never denying any opportunity that comes my way. I have an unwavering work ethic that can be attributed to my father, who was a NYC carpenter for over 25 years. He has instilled the significance of delivering high quality work in a timely fashion, built on the foundations of trust and respect. The beginning of my first business was inspired by the shared moments in my backyard gardening with my dad.
I initially started at the University at Buffalo, studying nursing as well as working as a full-time Emergency Medical Technician in Yonkers, NY during the COVID-19 pandemic. After changing career paths, I started a social media account that started advocation for mental health and started several campaigns focused on raising awareness around PTSD, anxiety, and depression.
My main motivation behind launching Jenny Socials was to aid small businesses in New York (Albany County and Westchester County) to aid their online presence and drive more consumers. I am always looking for new opportunities for collaboration and meeting like-minded individuals who share the same drive as I do. I look forward to meeting and working with you!”
JEN CANNIZZO
jen.cannizzo@jennysocials.com
+1(914)953-1929
EDUCATION
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Westchester Community College
Associate in Health Sciences and Social Sciences (A.S)
August 2017 - May 2019
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University at Albany, SUNY
Bachelor of Science in Public Health (B.S)
August 2020 - May 2022
EXPERIENCE + CREDENTIALS
ADVANCED TOOL PROFICIENCIES
SEO Tools: Screaming Frog, JetOctopus, Google Search Console, Searchmetrics, STAT, MOZ, SEMrush, Ahrefs, YoastSEO, Page Speed Insights
Analytics Platforms: Adobe Analytics, Datorama, Tableau, Looker Studio, Google Analytics (UA and GA4), Amplitude
Content Management Systems - Squarespace, Contentful, Shopify, Wordpress, Wix.
Workspaces / Task Management Platforms: Microsoft 365, Google Workspace (Vlookups, Advanced Functions, Pivot Tables etc), Slack, Teams, Asana, JIRA/Atlassian, Harvest
Languages - English, HTML (Intermediate), CSS (Basic), JavaScript (Basic)
SEO ACCOUNT COORDINATOR
September 2023 - Present
SEO ACCOUNT ASSOCIATE
July 2022 - September 2023
SEO & Digital Marketing Consultant
Create, optimize, and maintain comprehensive data views in Tableau, Datorama, and Looker Studio to analyze PPC and SEO performance, non-brand vs. brand metrics, query and page-level data, keyword rankings, and conversion rates, driving data-informed decision-making.
Manage JIRA and Asana dashboards for task and project tracking, coordinating with Account Managers, Content Writers, and internal teams to ensure timely project completion, streamline workflows, and enhance cross-functional collaboration.
Conduct extensive technical audits for websites with 500 to 100,000 URLs, assessing page speed, core web vitals, duplicate content, metadata, mixed content, orphaned pages, and broken links, followed by a detailed technical appendix with actionable recommendations.
Perform Competitive Keyword Gap Analysis using SEMrush and Ahrefs, evaluating changes in top-performing keywords and analyzing data from 10+ competitors to identify new ranking opportunities and optimize existing content for improved SERP visibility.
Develop editorial calendars using a 300k+ keyword list, prioritizing content by MSV, traffic, and ROI.
Evaluate website authority by analyzing external link quality, identifying outreach opportunities, and comparing domain authority with competitors, detecting broken backlinks, unlinked mentions, and other link-building opportunities to enhance site credibility and rankings.
Advanced Certificates
Utilize advanced tools such as Google Search Console (GSC), PageSpeed Insights, WebPageTest, Jet Octopus, and Screaming Frog to perform comprehensive technical audits, analyze website performance, and identify optimization opportunities.
Execute bulk metadata and body copy optimizations monthly, supporting implementation across content management systems like Squarespace, Shopify, WordPress, and Contentful, ensuring alignment with SEO best practices and integration of competitive non-brand keywords
Track and report hours using Harvest to ensure accurate project billing and effective time management, optimizing resource allocation and project bandwidth.
Support SEO audit production and presentation, effectively communicating complex findings to multiple clients to drive strategic improvements and informed decision-making.
Participate in client meetings by documenting discussions, action items, and ensuring follow-up, while reviewing and organizing automated call notes to facilitate clear and effective communication.
Develop and write content briefs with recommendations for internal linking, FAQ content, keyword research, and metadata optimizations, analyzing SEO trends and competitor strategies to ensure content relevance and effectiveness.
Conduct data analysis for weekly, monthly, and quarterly reports across 6+ clients in various industries, focusing on YoY and MoM trends in organic and paid search traffic.
Perform quality assurance (QA) checks on all client deliverables to ensure accuracy and maintain high standards before submission.
Since 2018
Built and launched five websites/brands, driving significant local SEO traffic using Shopify, Squarespace, and Wix.
Managed 6+ client websites, delivering SEO optimization, ad creation, and social media content to enhance visibility and engagement.
Developed an SEO-focused blog with content on plant care, pest control, and mental health, supported by a detailed editorial calendar.
Created engaging social media campaigns aligned with current events, leveraging tools like Canva and Adobe Creative Studio to boost brand awareness.
Designed and executed targeted ad campaigns using Meta for Business, Google Ads, and TikTok Ads to maximize ROI.
Fostered industry partnerships and provided customer support to drive growth and collaboration.
Google Analytics Certification
EMT-B License
Custom Reporting Dashboards (Tableau, Looker Studio, Datorama)
Google Ads Certification
STAT Fundamentals
Searchmetrics Certifcation
