Conversion Rate Optimization Services That Deliver Results
I optimize your site’s user experience to turn more visitors into customers. With CRO services, I use testing, heatmaps, and user data to drive decisions that lead to growth.
What are CRO Services?
CRO services are focused on improving the percentage of visitors who complete desired actions on your site. I use tools like heatmaps, session recordings, and A/B tests to identify friction points and test new variations. Whether it's a form layout or call-to-action, every element is evaluated for impact. I help clients make data-driven improvements that reduce bounce rates and increase ROI. Explore my form optimization and heatmap and session recordings services to learn more.
Ideal Clients for This Service:
Agencies outsourcing CRO work for clients ✓
eCommerce brands aiming to improve checkout conversions ✓
Website owners struggling with high bounce rates ✓
74%
300%
22%
Why Choose To Work With Me?
JennySocials helps businesses grow with proven digital strategies. I’ve supported enterprise websites with over 15,000 URLs and helped New York brands boost traffic, leads, and sales. My experience spans SEO, CRO, paid media, and performance reporting for brands like Normanside Country Club, Kurver Kreme, and Leafy Peaks Cannabis Dispensary.
Whether you're launching ads, optimizing for search, or improving conversions, I deliver results through custom strategies, not templates. Every service is built to increase visibility, lower costs, and turn clicks into customers.
Boost Visibility with Targeted SEO
Maximize ROI Across Channels
Simplify Reporting and Strategy
Jen Cannizzo
Business Owner / Marketing Consultant
A digital marketing expert specializing in SEO, PPC, and conversion strategy. Helping brands grow through data-driven campaigns, intuitive design, and personalized support.
Top CRO Services at JennySocials
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A/B Testing
Use A/B testing to validate design changes and understand what drives conversions.
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Funnel Optimization
Refine your sales funnel to reduce drop-off and increase lead-to-customer conversions.
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User Flow Analysis
Map and analyze user paths to identify points of confusion or abandonment on your site.
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Form Optimizations
Shorten forms, eliminate friction, and increase submissions by optimizing layout, fields, and calls-to-action.
How My CRO Process Works
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Step One
Audit & Data Collection
I start by gathering user data with tools like heatmaps and session replays. I review form submissions, drop-off rates, and engagement data to identify issues.
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Step Two
Hypothesis & Testing
Based on insights, I develop hypotheses and launch A/B or multivariate tests. I only recommend changes backed by measurable results.
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Step Three
Implementation & Iteration
I roll out the top-performing changes and keep tracking how users respond. Each round of updates is based on data and followed by review. Continuous iteration lets your conversion rates improve over time while aligning with shifting behavior and goals.
FAQs
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Conversion Rate Optimization (CRO) is the process of improving your website so more visitors take action — like buying a product or filling out a form. Rather than relying on guesswork, I use real data and user behavior insights to recommend changes. CRO matters because it makes your current traffic more valuable. If you’re already getting visitors but few are converting, my CRO strategies help close that gap efficiently.
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I do both. I set up and run A/B tests using platforms like Google Optimize and VWO. Each test is based on specific user data and behavioral cues. Once we know what’s working, I help implement those changes on your site or hand off to your dev team. This means you’re not just getting recommendations — you’re getting proof-backed improvements.
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Not at all. CRO is valuable for any website that has a goal — whether it's form fills, newsletter signups, or purchases. I’ve worked with service businesses, SaaS, and eCommerce brands. The goal is to maximize the value of each visitor regardless of the industry.
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Results can vary, but initial A/B test data usually starts to surface within two weeks. More complex changes like form revamps or funnel redesigns can take longer to evaluate. I monitor performance closely and provide full reporting through dashboards so you always know what’s working and what needs refining.
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Yes, I offer standalone CRO audits for businesses that want a roadmap without full implementation. These include heatmap evaluations, user flow breakdowns, and prioritized test ideas. It’s a great fit for teams who have dev resources but need guidance on what to test and why.
Digital Marketing Services New York
While I proudly offer marketing services to businesses nationwide, I have a special passion for working with small, local businesses in person. I love building relationships face-to-face and supporting brands throughout New York with hands-on, personalized strategy.