PPC Marketing Services That Drive Conversions
I build and manage high-converting PPC campaigns tailored to your goals. From Google Ads to Meta and Display, I craft every strategy for maximum ROI and scalability.
What is PPC Marketing?
PPC marketing is a digital advertising model where businesses pay for clicks on their ads. I manage ad campaigns on platforms like Google and Meta, ensuring you reach the right audience at the right time. Campaigns are optimized daily using performance data and A/B testing. Whether you're launching a new offer or scaling what's already working, I help align every dollar with clear business outcomes. Learn more about conversion tracking setup and Google Ads management
Ideal Clients for This Service:
Agencies needing a white-label PPC manager ✓
Brands testing new offers or landing pages ✓
Business owners looking for fast traffic and leads ✓
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Why Choose To Work With Me?
JennySocials helps businesses grow with proven digital strategies. I’ve supported enterprise websites with over 15,000 URLs and helped New York brands boost traffic, leads, and sales. My experience spans SEO, CRO, paid media, and performance reporting for brands like Normanside Country Club, Kurver Kreme, and Leafy Peaks Cannabis Dispensary.
Whether you're launching ads, optimizing for search, or improving conversions, I deliver results through custom strategies, not templates. Every service is built to increase visibility, lower costs, and turn clicks into customers.
Boost Visibility with Targeted SEO
Maximize ROI Across Channels
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Jen Cannizzo
Business Owner / Marketing Consultant
A digital marketing expert specializing in SEO, PPC, and conversion strategy. Helping brands grow through data-driven campaigns, intuitive design, and personalized support.
Top Paid Advertising Services at JennySocials
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Google Ads Management
Get expert Google Ads management that improves ROAS and uncovers scalable campaign structures.
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Meta Ads Management
Launch and optimize Meta ad campaigns that align with your audience behavior and creative trends.
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Conversion Tracking Setup
Ensure every ad dollar is traceable with a complete conversion tracking setup across platforms.
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Landing Page Optimizations
Improve your ad performance by sending traffic to landing pages that are optimized for intent, clarity, and conversions.
How I Manage PPC Campaigns
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Step One
Account & Audience Setup
I review your ad accounts, build custom audiences, and organize campaigns for clarity. I focus on structuring campaigns to make optimizations easier over time.
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Step Two
Ad Copy & Creative Testing
I test multiple headlines, descriptions, and creative angles to identify what converts best. This allows your ads to evolve with trends and performance data.
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Step Three
Ongoing Optimization & Scaling
After launch, I continue testing and refining campaigns to increase performance. This includes adjusting bids, creative, or targeting based on data. I scale what’s working and trim what’s not to maximize your return and uncover new growth paths.
FAQs
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You can start seeing results within the first week of launching. However, the most valuable data comes in after 2 to 4 weeks, once I’ve had time to test creative, audiences, and placements. I optimize campaigns based on actual conversions — not just clicks. This approach keeps cost per lead down and allows me to double down on what’s working. My reporting dashboards make this progress easy to understand every step of the way.
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Yes, I work with Google Ads, Meta Ads (Facebook/Instagram), and Display campaigns. I build campaigns that are aligned with each platform's strengths. For example, I use Google for search intent and Meta for interest-based targeting. If you're running eCommerce, I can also build dynamic product ads with feed integration.
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Definitely. If you already have campaigns running, I’ll audit them and make improvements rather than starting over. This includes ad restructuring, budget reallocation, and performance tracking setup. Most of my clients come to me with partially working campaigns that need refinement and scale. I use clear naming conventions and conversion tracking so your team knows what’s happening at every level.
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Budgets vary, but I typically work with clients spending between $2K to $30K/month across platforms. My goal is to make that investment profitable and scalable. I don’t require minimum spend — instead, I build a strategy that aligns with what you can afford and scale when you’re ready. Whether you're testing a new offer or ramping up a proven campaign, I treat your money like it’s mine.
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Yes, I offer white-label PPC for agencies who need help managing client accounts. You keep the relationship and branding, while I do the behind-the-scenes work — everything from keyword planning to ad optimization and reporting. This is perfect for agencies with overflow or who need expert support without hiring full-time staff.
Digital Marketing Services New York
While I proudly offer marketing services to businesses nationwide, I have a special passion for working with small, local businesses in person. I love building relationships face-to-face and supporting brands throughout New York with hands-on, personalized strategy.